This Advocacy Strategy aims at coordinating communication amongst supporters of the Most Critical Days programme across government, civil society, the private sector and others, building awareness and understanding of nutrition and the importance of investment in nutrition policies and programming and strengthening capacity for actions and accountability. This publication describes the nutrition advocacy trends in the country; various target audiences; each audience playing different roles in advancing the 1000 Most Critical Days programme. This Advocacy strategy complements the communication strategy developed by the NFNC.